Enzo's Private Selection Matcha Green Tea Launches Travel Pillow Into 3rd Page Amazon Listings

Enzo Travel Pillow Review

(I-TravelNewswire.Com, September 06, 2015 ) Buffalo, NY -- Originally a Matcha Green Tea seller the company decided to tap into travel accessories market in the first half of this year. Results from market research they have conducted has shown that one of the most common problems for people who travel often was jet lag and a lack of comfort they experience whilst travelling. The travelers stated that seats in most trains, buses and planes were often badly shaped. As a result of sitting in an unnatural position which stiffens the back muscles they often felt pain in the lower back or neck.

Enzo's Private Selection has decided to resolve this problem for the consumers by providing them with quality travel accessories that would alleviate pressure put on the spine and thus minimize the risk of feeling pain after a long journey.

Enzo Comfort Travel pillow was the very first product from the range launched three months ago. Made from high quality memory foam which copies the natural shape of the body and thus enables a user to relax in a more natural position. Travel pillows are commonly used by people who wants to avoid exhaustion resulting from long-distance travel and reach their destination.

The product is listed under the category of Travel Pillows which currently includes 89 pages with competitors' products. After three months of the promotional and sales activities Enzo's travel pillow has risen to the third page in the listings which the company sees as a great success:

"In the last year we have worked really hard to spread the word about this product to our customers and create a new strategy for sales. So now we are really proud and grateful to see that our effort paid off. As we learned the buyers in the travel market can be really picky because there are big differences in the quality of travel pillows and not everyone delivers what they promised" a company's representative stated."

Following the successful launch of this item the Enzo's sales team has started doing further research in order to find other useful travel accessories which would be interesting for their customers. So far the teams have been working on identifying other kinds of issues which travelers often deal with. In future the aim is to launch other functional travel accessories which would help customers make their journeys more stress-free and enjoyable.

Also, there are plans to create a new sales strategy specifically for travel market which would allow the company to explore new opportunities and build a network of useful contacts for their future plans.

Even though Matcha is still a large part of the brand this experience has shown that there is a potential for more. Creating a more diverse offer is now a hot topic of most of their meetings and small discussions. Some of the employees have always seen the company as a "Matcha brand". After so many years in the organic foods market they could not quite imagine how could it become anything else.

Nowadays, however, that opinion is a thing of the past. With the successful launch of Enzo's Comfort Travel Pillow everyone can see that change can open many new doors. That is true not only in terms of the selling but also internally. Having an opportunity to explore a new market was a great learning curve for both the management and employees. The company aims to continue with this trend and hopes to build a good reputation which would establish Enzo's as a trusted travel accessories seller in the future.

About Enzo's Private Selection

Before Enzo's Private Selection was found, it all started from a young man, named Enzo, needing the extra boost of energy to keep up with his college studies. The young man, meeting new people and traveling around Asia, found himself visiting a tea farm in Japan. After trying and tasting their tea, Matcha was discovered as a solution to coffee addiction Enzo suffered, since then he started promoting matcha to friends and family.

Enzo's Private Selection

Robert Cruso

917-436-1686

pr@enzomatcha.com

Source: EmailWire.Com