Failure Case Study: Amazon Restaurants in the UK-Facing the Challenges of the Competitive Online Food Delivery Landscape

(I-TravelNewswire.Com, February 26, 2019 ) Amazon Restaurants, offering online food delivery ordering from a range of participating restaurants, launched in London in 2016, opened to Amazon Prime subscribers across the capital. However, in November 2018, Amazon closed the service.

Online/app-based food delivery is a growth market in the face of pressure on traditional quick-service restaurants. This has inspired both new start-ups and bigger brands with logistics and online clout to explore such services, with competition springing up in major cities in markets such as the US, the UK, and Europe.

Key Players:
• Amazon

Get Sample Copy of this Report@ https://www.orbisresearch.com/contacts/request-sample/2751263

Scope:
- For a value-added service to attract usage, it needs to be offering something one cannot get elsewhere, or offer a comparatively better proposition. Amazon Restaurants simply was not managing that in the London context.
- Its degree of choice was inferior to the competition and it alone was unlikely to be a reason to purchase a Prime subscription.
- The food delivery marketplace in key locations such as London has become highly competitive, with major players making it difficult for new entrants.
- Uber Eats and Deliveroo are more emblematic of the "sharing economy," which is characterized by, and favors new, agile start-ups with creative ideas and brands that reflect the "new-ness" of that shared services concept. Amazon in comparison reflects the previous generation of online services development and association and possibly lacks the popular association with shared innovation.

Reasons to buy:
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Make an Inquiry before Buying@ https://www.orbisresearch.com/contacts/enquiry-before-buying/2751263

Key Points from TOC:
1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix

About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

Orbis Research

Hector Costello

+1 (214) 884-6817

sales@orbisresearch.com

Source: EmailWire.Com