Target Decision To Reduce Free Shipping Minimum May Be Oversimplistic

St Joseph statue sells houses

(IT-NEWSWIRE.COM, February 27, 2015 ) Dublin, Ireland -- Retail giant Target has reduced the threshold for free shipping from $50 to $25 in an attempt to woo shoppers from key competitors Amazon and Walmart. Target announced the fifty percent reduction in the lower limit for free shopping earlier this week in the USA.

The move places Target with one of the lowest free shipping thresholds compared to Amazon at $35 and Walmart at $50. The company have made the bold statement that the new shipping policy will 'change your life'.

The announcement has received mixed reactions so far. Some people have questioned the likely impact of the new cut-off given that serious Target customers already have a Target loyalty which means that they already enjoy free shipping. The Target REDcard acts like a credit or debit card and gives shoppers 5% off all Target purchases in addition to free shipping on all online orders.

A leading online seller of a statue of Saint Joseph to help sell houses on Amazon has also questioned whether the new shipping policy will really 'change lives'. Speaking in Dublin earlier today company spokeswoman elaborated on this 'In our experience customers seem to choose different shipping options depending on the product in question rather than the shipping costs. The Saint Joseph statue is usually shipped by expedited mail both domestically and internationally. This likely reflects the urgency with which people want to get the statue so that they can sell their house. On the other hand the artbrush set is rarely if ever sent by expedited mail as the customers are more likely to be using the artbrushes to paint their dreams and hopes. Shipping preferences are more complex than many people may think'

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